The Earlybird Special Comes to the Arts
Could 6:30 pm be the new 8 pm? A number of Arts organizations think so. Some younger concertgoers like to go out for dinner AFTER a performance, rather than before. Work schedules are seldom locked in to 9 to 5 – many tend to start work earlier – which means a concert which runs until 10:30 pm makes the next morning tough.
Philadelphia Inquirer Culture columnist David Patrick Stearns writes, “Marketing considerations aside, a decisive modern wrinkle can be technology. The Metropolitan Opera’s live movie-theater simulcasts start at 12:55 pm East Coast time to avoid backstage gridlock at Lincoln Center between afternoon and evening performances of different productions.”
An earlier start time for one event may mean more revenue for the theatres, as it can open a spot for a second, later performance, either by the same group, or another act entirely.
Early bird or night owl – which are you?
Read Curtain going up – earlier than ever (Philadelphia Inquirer)