Written by: Tom Rieland
Date: June 11, 2009
(THIS IS FROM BROADCASTING MAGAZINE TODAY)
The National Association of Broadcasters says that its most recent polling finds that about 1.75 million over-the-air TV households have not taken steps to convert to digital. That came at a NAB press conference on the last full day of analog transmissions for the majority of America’s full-power TV stations.
Nielsen released its final pre-transition readiness figure that said 2.8 million were unready, meaning they have no digital TV, no analog-to-digital converter box set up, and no cable or satellite service.
NAB has been taking issue with Nielsen’s numbers, arguing that it overstates unreadiness since its figure included people who might have applied for a converter box and not received it yet or had a converter box but were just waiting until the 11th hour to hook it up.
The consensus among the press conference attendees was that the June 12 transition would result in a majority of viewers getting more channels and better pictures. But all conceded there would be reception problems and signal losses, and confused viewers, all of which would need to be addressed in the days and weeks–and even years–to come.
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